Founder story

We were in 7 apps at once and still didn't know if we made money that month.

DanteDMS came from a real frustration — a dealership manager who decided operational chaos isn't inevitable.

What a workday looked like before

📋

Stock
Excel

💰

Prices
sheet

📢

Autovit
manual

📢

OLX
manual

👥

CRM
separate

🧾

Invoice
app

📊

Reports
elsewhere

↓ one single platform ↓

DanteDMS

StocMarketplaceCRMMarjăAteliere-FacturaRapoarte

Cristian Vieru

Co-founder · DanteDMS

Cristian — Co-founder

Remarketing Manager — manages the lifecycle of used vehicles: sourcing, reconditioning, pricing, and resale channel strategy.

7 years optimising processes. Then I ran a dealership and saw what was missing.

I spent 7 years as a business and IT process analyst. I implemented systems, mapped workflows, eliminated friction. At the remarketing department, after I restructured the operational and sales processes, results doubled. It wasn't magic — it was visibility and structure.

2×

sales growth after implementing the right processes at the leasing company

Then I actually ran a car dealership. And I hit a reality I didn't expect: this industry was running on pre-digital habits. Stock in an Excel. Prices in another file. Listings updated manually per platform. Leads logged wherever each consultant had the energy.

At month-end, to find the real margin on a car, I had to reconcile data from 4–5 different places. Sometimes I found out I'd lost money on a deal only after I was already in the next one.

As a process analyst, I couldn't accept that. It wasn't bad luck — it was the absence of a system. And systems can be built.

“If the right processes can double results at a remarketing department, why isn't there software that enforces good processes for a car dealer?”

Cristian, the moment he decided to build DanteDMS

Daniel

Co-founder · Active sales consultant

The field perspective

I didn't build the platform. I used it — and saw the difference.

I'm a sales consultant at the same dealership. While Cristian saw the problem from above — processes, margins, reports — I lived it from another angle: every client lost because I didn't know where I stood with them, every day wasted entering data in three different apps instead of being with the customer.

When DanteDMS started taking shape and I actually used it, the first thing I noticed was that I stopped forgetting anyone. Every lead had a clear status, a scheduled follow-up, a car attached. I knew exactly where each client was in the pipeline.

The second thing: negotiation changed. When you know the real margin before you sit down — not at month-end, but in real time — you negotiate completely differently. You're not selling from gut feeling. You're selling from data.

I realized then that this was missing across the whole industry, not just with us. And that it needed to reach every dealer.

How we got here

From frustration to platform.

2017 – 2024

7 years as a process & IT analyst

Cristian implements systems and optimizes operational flows at Romanian companies. Specialty: making chaos look like a process.

Pivot to sales

Remarketing manager at a leasing company

First experience in vehicle sales. Implemented processes lead to doubling the team's results. First proof that structure beats raw talent.

The trigger

Managing a car dealership

7 apps. No real-time visibility. Margins calculated at month-end. Daniel, a consultant on the same team, lives the same chaos from the field.

First version

Building for ourselves

DanteDMS starts as an internal solution. The first dealer to use it is them. If it's not good enough for their own team, it's not good for anyone.

Now

The platform grows with each dealer

Stock, CRM, workshop, marketplaces, e-Factura — one system. Every dealer who joins brings real field feedback. The platform matures fast.

If you recognize the chaos, you already know why we built this.

14 days full access. No card. No complicated setup. We get your inventory live in a few hours.

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